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Viral Marketing – a force not to be sneezed at?
Ah, that dreaded word – viral. Nothing sends chills down the spines of Account Managers more than a client who suggests that maybe they could try using viral techniques to gain leverage for their...
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Creating Conversations: Zaggora and Viral Marketing
Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July...
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Diagnosis Marketing: is your Viral Load Too High?
@Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the B2B Social Media Guide a few weeks ago saying that viral marketing was a force not to be sneezed at, I said I thought it was,...
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No More Sniffles – Viral Marketing Roundup
We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of...
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